“Tech Wars” in Expocentre
“Mind War” accompanied the exhibition of technical lighting at the “Interlight Moscow” International Exhibition. Participants were amazed with their original exhibition stands, which were arranged with only one purpose – to attract as many major partners and dealers for selling products as possible. What instruments of the competition war were used by the exhibition participants?
What is the best possible way to represent the company in the market of lighting equipment and building automation when there are so many participants around? In fact, more than 750 participants took part in the 19th“Interlight Moscow” International Exhibition, which has opened today in Expocentre.
According to Irina Kainson, the Deputy Director General of GC SvetoServis, in recent years their participation in the “Interlight Moscow” exhibition has turned into a common image campaign. “This is not the first year that we have taken part in the exhibition, so we dare to call ourselves its veterans. It is already our sixteenth participation in “Interlight Moscow”, – says Irina Kainson. – I can say that in the course of time the objectives and results from such business events have tendency to change. Everything depends on the progress of technical lighting technology. If the first few years of our participation were extremely productive as there were many visitors and real customers, now it's more like a branding campaign, aimed at presenting the latest developments in the field of lighting equipment”.
Almost the same point of view is supported by AtomSvet, LLC PR Director, Victoria Solomakha. Their exhibition stand attracted many visitors. The top of the stand was arranged with red atoms and below it products of the company, while tanned promo girls wearing denim shorts were giving smiles to passers-by. “For us “Interlight Moscow” is the exhibition of primary importance and we prepare for it very thoroughly, – said Ms. Solomakha. – This year we have decided to surprise everyone; that’s why we have arranged our exhibition stand in an original manner. In this way we have tried to show that our company is developing dynamically and monitoring the advanced technologies in the field of LED lighting technology. I can say that for us “Interlight Moscow” is a terrific platform for attracting new customers, exchanging experience and strengthening partnerships with market participants. We wanted to surprise everybody with our stand and I think we’ve managed to do this, as the flow of customers during the first half of the day was really impressive».
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